Saturday, January 17, 2009
In these tough economic times, Shepard Fairey, a Los Angeles artist has taken advantage of Obama's election win to catapult himself from a Political Art street artist to a mainstream phenom in a very short period of time. Do a search on "Niche Marketing" in Google, and you will get 5,600,000 results, which is a lot of information to sort through.
A Niche can be defined as a segment, or portion of a larger market that can be exploited by the astute marketer particularly if the competition in terms of numbers is small. The smaller the competition the better, particularly if there are large numbers of buyers within a particular niche.
In a very short period of time, Fairey found a photo of Obama on the Internet and produced a silk screen poster of the image. He quickly brought it to market, made some money from it, got praise from Obama himself for the effort, and now the poster is being acquired by the National Portrait Gallery. A good example of being in the right place at the right time, producing the right product.
Think about it, by gaining national and worldwide media attention, the artist will certainly reserve and enjoy a footnote in the history of the world for as long as the world has a history.
So what say you? Is there an artistic niche out there that you can exploit? Could you use more information on the subject? It is not my intention to blog about niche marketing, but I have lots of information on the subject that I am willing to share if any artists out there want it.
Consider leaving a reply and let me know.
Los Angeles Times article on Shepard Fairey
Obey Giant Website